Mueve.obj
• Creative Direction - Art Direction - Interactive Exhibition Design
Nov 2024
La Cristalería and Circolo Joya have collaborated on Mueve.obj, a project that reimagines objects by removing them from their usual context and allowing them to exist as independent fragments. Through audience interaction, these objects reveal their hidden stories and connections. There is no predetermined order or narrative; instead, each interaction and gesture constructs the story in real time.
As the event unfolds, an audiovisual performance captures and transforms these connections into an interactive experience that challenges the meaning of each object and the shared space. Mueve.obj is a celebration of the mundane, inviting viewers to look, touch, and construct their own stories, as well as experience new connections and reinterpretations of everyday objects. By engaging with the objects, participants become part of a constantly evolving narrative where the digital and physical worlds intertwine through gestures and sensations.
As the event unfolds, an audiovisual performance captures and transforms these connections into an interactive experience that challenges the meaning of each object and the shared space. Mueve.obj is a celebration of the mundane, inviting viewers to look, touch, and construct their own stories, as well as experience new connections and reinterpretations of everyday objects. By engaging with the objects, participants become part of a constantly evolving narrative where the digital and physical worlds intertwine through gestures and sensations.
Images to promote the event.
Footage of the event.
• Graphic Design & motion
Design of the Poster and introductory text of the exhibition as well as the Social media content design and strategy.
