WOW Concept
• Lookbook and Product design
2021/22
WOW Concept is a new retail experience that opened in Madrid in 2022 intending to revolutionize the way we understand retail in a changing digital world.
For this project, together with the Fashion and Production manager, we designed the Brand uniforms and merchandising. All are presented in a series of Lookbooks where illustrations, layout and technical drawings were created for season 22 and the upcoming 23. Here you can have a sneak peek of it.
For this project, together with the Fashion and Production manager, we designed the Brand uniforms and merchandising. All are presented in a series of Lookbooks where illustrations, layout and technical drawings were created for season 22 and the upcoming 23. Here you can have a sneak peek of it.








• Graphic design
Branding
Packaging, labels and hangtags were designed choosing optimal materials for the best quality printing results. Adapting the artwork to the different measurements.
Packaging, labels and hangtags were designed choosing optimal materials for the best quality printing results. Adapting the artwork to the different measurements.





