WOW Concept
• Lookbook and Product design
2021/22
WOW Concept is a new retail experience that opened in Madrid in 2022 intending to revolutionize the way we understand retail in a changing digital world.
For this project, together with the Fashion and Production manager, we designed the Brand uniforms and merchandising. All are presented in a series of Lookbooks where illustrations, layout and technical drawings were created for season 22 and the upcoming 23. Here you can have a sneak peek of it.
For this project, together with the Fashion and Production manager, we designed the Brand uniforms and merchandising. All are presented in a series of Lookbooks where illustrations, layout and technical drawings were created for season 22 and the upcoming 23. Here you can have a sneak peek of it.
• Graphic design
Branding
Packaging, labels and hangtags were designed choosing optimal materials for the best quality printing results. Adapting the artwork to the different measurements.
![]()
![]()
![]()
![]()
![]()
![]()
Packaging, labels and hangtags were designed choosing optimal materials for the best quality printing results. Adapting the artwork to the different measurements.
