WOW Concept 



•  Lookbook and Product design

2021/22

WOW Concept is a new retail experience that opened in Madrid in 2022 intending to revolutionize the way we understand retail in a changing digital world.

For this project, together with the Fashion and Production manager, we designed the Brand uniforms and merchandising. All are presented in a series of Lookbooks where illustrations, layout and technical drawings were created for season 22 and the upcoming 23. Here you can have a sneak peek of it. 














•  Graphic design 



Branding 

Packaging, labels and hangtags were designed choosing optimal materials for the best quality printing results. Adapting the artwork to the different measurements.












Mark