︎

PAULA ARTEAGA






👩🏽‍💻

Paula del Río Arteaga
Designer & Art Director
pdelrioarteaga@gmail.com
+34 687 84 68 06


Living a millennial crisis,
trying to save the planet 🌱




Digital designer and art director with over 6 years of experience in brand identity, web design, and motion graphics for global clients in fashion, sustainability, and e-commerce. I specialize in combining innovative visual strategies with impactful storytelling to help enhance user engagement and boost brand visibility. Passionate about collaboration and creativity, I am focused on advancing my expertise in motion graphics and bringing bold ideas for branding and digital design projects.



Work Experience 

  • Freelance Graphic & Web Designer. March 2024 - today
MR.AB Show, Remote.

  • Freelance Digital Designer & Art director | Branding & Motion Graphics. July 2021 - today
Remote, Europe.

  • Freelance Graphic Designer. July 2021 - Dec 2022
WOW Madrid Concept store, Remote.

  • Graphic, Web & Digital Designer. Sep 2020 - July 2021
Sepiia, Madrid, Spain.

  • Graphic, Visual & Content Designer. April 2019 - April 2020
ECOALF, Madrid, Spain.

  • Freelance Graphic Designer and Branding. Nov 2018 - March 2019
  Finca La Calera, Seville, Spain.

  • Freelance Graphic Designer, Production Manager, Visual Merchandising and Social Media Management.   May -July 2018
  WOW Amsterdam, Amsterdam, The Netherlands.

  • Founder and Creative director.  2015 - Present
  Nook’, Spain and The Netherlands.

  • Costume Manager.  September 2016 - October 2017
  Paralysis Film, Madrid, Spain.

  • Visual Merchandiser and Sales Assistant.  April - September 2016
  Sivasdescalzo, Madrid, Spain.


Education


  • MA Design for Emergent futures Sep 2021 - July 2022
Elisava, IaaC & FabLab, Barcelona. 

  • After Effects Adobe course - (150h) June 2020 - November 2020
Trazos School, Madrid

  • Fashion and Sustainability course - (30h) April - May 2018
  London college of Fashion and Kering.

  • Course in Pattern Design - (24h) January - March 2016
  Círculo Textil Servicios Textiles, S.L. Madrid.

  • University degree in Fashion Design. 2011 - 2015
  IED (Instituto europeo di design) Madrid.

Skills


  • Design:
Photoshop
Illustrator
Indesign
Bridge
Figma
AI (Midjourney, Stable diffusion...)
PowerPoint & Keynote

  • Video and Photo:
Premiere Pro
After Effects
Capture one

  • Web Desing:
Wordpress, Prestashop, Woocomerce, Shopify, Elementor,
Divi builder, Webflow, Figma, Framer, HTML, CSS, liquid...

  • Digital fabrication:
3D printinfg, Laser Cut, CNC, Blender, Arduino,...

  • Office Automation:
Microsoft Word and Excel.
Pages and Numbers.
Trello
Notion
Slack

  • Languages:
Spanish: Native
English: Fluent, C1
Catalan: Basic
Dutch: Basic




👩🏽‍💻

Paula Arteaga
Designer
pdelrioarteaga@gmail.com 
+34 687 84 68 06

Living a millennial crisis. 
Trying to save the planet.

🌱

                     





Ecoalf



•  Editorial

2019/2020

Art direction 

Working side by side with the art director, developing a lookbook for each season, form the Art direction of the campaing images to the layout of the book, which is a crucial working tool for the rest of the company. Here you can see some pages and pictures from FW20/21 lookbook.






• Digital


Web design

As part of the marketing department creating the web layout and generating digital content for the
home website and landing pages. Adaptations on responsive
for different screens like: desktop, tablet and mobile.





Mailing

Designing newsletters for the brand subscribers regarding special promotions, remarkable products or to inform about events and news of Ecoalf.



Banners

Developing advertising banners to promote the brand on Facebook, Instagram, Google ads.... Designed on all kind of formats required for each platform.





•  Graphic design


As a junior designer, I had the opportunity to design new labelling, business cards and e-commerce packaging. As well as flyers, posters, postcards, vinyl and any needed graphics to give visual support to the rest of the departments.
Mark

MR.AB


•  Graphic & Digital Design 

March 2024 - Present


MR.AB is a brand where designs are crafted for the jet-setters and adventurers who demand both style and comfort wherever their travels lead them.

We work closely with the client providing services on graphic design, Web design, video edition, content optimisation, photo retouching, content creation for social media, prints and final artworks,...

 

Mahou San Miguel 


•  Motion graphics & Video editing

February 2024


FLOP WORK is a digital agency that develops and creates innovative communication projects for brands, agencies and institutions through creativity, art and technology. For the company Mahou San Miguel, I worked on the development of video content to be shown at a food and beverage fair, specifically to promote the Mahou Rosé & Solan de Cabras brands.

 




 

Laura Vecino



•  Digital Design - Shopify 

February 2023 - Present


Laura Vecino is a sustainable and luxury swimwear brand designed and produced in Spain by the fashion icon Laura Vecino.

We work closely with the client on web design, content optimisation and all the technical support needed, as well as improving their SEO and usability for their traffic.

We also provide services of photo retouching and editing and Graphic design. 

La Cristalería


•  Branding & Web Design 

Nov 2023 - Present


La Cristalería is an emerging cretive studio based in Barcelona. 

The full branding, web design and development was created for the studio as well as creating all kind of graphics assets that the client need. 


 

ArtBook


• Fashion 


Nook’ Urban

This dossier was made to accomplish a better understanding of Nook’ ‘s Universe.  Mixing graphics and visual references that complement the Fashion collection.




BACK TO HOME ︎︎︎



Nook’



Fashion Brand 

Prêt-à-porter
3.15 A.D. Collection SS15
2015


Nook’ /nuk/ Ancient Mayan word.
Def. Fabric, Apparel, Dress.

Brand with a urban and unisex style, with a youth and contemporaneous target. For this Project, I created from zero the brand concept, branding, garments design, prints design, fabrics selection, art direction of the lookbok and all kind of visualand graphic support to the brand.


 


                                                                                     


Nook’ Urban was born from a life of references, journeys and love for ancient cultures, a childhood spent lost in museums, listening to stories about Pharaohs and the Egyptian Empire.

The differential value of this brand lies in the graphic design. Prints were created and inspired by ancient cultures and the knowledge they provided us. Knowledge about architecture, astrology, mathematics, the study of the cosmos, geometry, etc. Expressed through a new modern and abstract look.




Click here to check out the Art Book.

 
Additionally, a wide selection of technical fabrics were use for the creation of the garments alongside a variety of techniques like cut and patching, digital embroidery, vinyl print and digital prints plus putting a lot of attention to the details and finishings.

Concept: The research of the relationship existing between ancient civilisations and ours. The human being and his concern for understanding the unknown.

Specifically, this first collection is inspired by two of the greatest civilisations which have common features; The great Ancient Egypt and The Mesoamerican civilisations, meaning the Aztecs, the Incas, but above all, The Mayans.




Nook’ very first collection 3.15 A.D., was exhibited at a variety of fashion shows. Art Feest - Kargadoor Utrecht by Agnes y Vevi, Street Made Sevilla, Vejer Weekend Fashion and  SOUTH 36.32N Cádiz.




BACK TO WORK ︎︎︎







 
Mark